Reward your loyal fans

Let’s face it. The geeky comic book fan is a small and special subset of the movie-going population. Many Batman or Spiderman fans grew up watching the TV shows, might have flipped through a comic book or two, but they couldn’t tell you what Superman’s birth name is (for the curious, it’s Kal-El). You would think this translates to a tuned-down version when creating a movie for the masses, but instead, they didn’t shy away from pleasing the fanatics. The dialogue is filled with nerd-speak and insider references to things like Chitauri or the Tesseract. It excited hardcore fans and leisure fans didn’t mind. If anything, the geeky terms were less of a turn-off and more of an appealing touch to the comic book flick. While it sometimes seems necessary to cut time with old and trusty clients in an attempt to attract new ones, never forget your loyal fans. Consistently reward your devoted fan base, and the new ones might be motivated to join in on the insider fun. It is less expensive to reatin loyal customer than find new ones.