Using gratitude to build a loyal following

By simply saying thank you to people who use your business and comment positively on social media, is a great way to grow a loyal following. Recently a fantastic bistro near where I stay announced that due to circumstances beyond their control they were going to have to relocate their business. They are not going out of business just moving premises. The way they have interacted with the community and people who have recommended them to others is a lesson to any business. In this case recommending Macmillans Bistro and Coffee House is not hard to do. The food is quite simply out of this world, or as one reviewer on Trip Advisor put it Amber Nectar. Still the way the owners have interacted with reviewers and locals is a great way to build a loyal customer base at no cost to the business. They attract people just by making them welcome and thanking them for their involvement. People want to help their business do well because they are appreciative and great people to be around. Any business that can create this feel good factor around it, has something priceless going for it. The best way to start is by using that two word phrase we all learn as children: Thank You. When this is not forced, and said with a genuine smile, it is amazingly powerful. It will make people want to come back, and back. Even when things happen that aren't so good, people who feel they were valued by the people who run a business, will bear with that business until they are back on track, or put it right.