Gratitude is at the heart of Corporate Social Responsibility

When even people like Ferrari are employing a designer called Lapo Elkann to design cars especially to customers needs, the importance of knowing what customers want has never been more important. Elkann says that people have got bored of mass luxury, and are wanting to individualise their cars, jetstreams, watches and yachts. So to know what they want and being in the position to offer them what they might like means knowing what makes them tick. To know this you need to have a relationship with them. The best way to strengthen your relationship with customers is to use gratitude as part of your normal day to day interactions. This builds truat and will get them to open up to you and indicate to you want makes them tick. The best thing about this is that when you can know what makes customers tick. You can individualise your offering, in whatever way you can; you can charge more and make more profit. So in short gratitude pays.